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The Free Software Foundation Europe (FSFE) fsfe.org🇩🇪
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Burger King, the chain that leans into creepy when others don't dare, is at it again. The Verge reported on Thursday that the company is rolling out a new voice-controlled AI chatbot for its workers. That may sound like business as usual in 2026, but this assistant doesn't just help with meal prep and monitor inventory. It also has an unsettling habit of surveilling employees' voices for "friendliness."
最直观的是营销成本失控。完美日记的增长高度依赖营销投放，营销费用率常年居高不下，甚至一度超过 60%。随着小红书、抖音等平台流量成本逐年攀升，获客成本成倍上涨，烧钱换增长的模式在资本退潮、市场冷静的背景下，失去了可持续性。